What’s in a word? Quite a lot when it comes to ‘custom’, which is perhaps the most overused and diluted term in the superyacht industry. The word ‘custom’ has lost its original meaning. According to Merriam-Webster, the adjective ‘custom’ is used to describe something that is “made to fit the needs or requirements of a particular person.” The Oxford dictionary – tagline ‘language matters’ – is even more succinct, defining custom as being “made or done to order.”
So when an existing yacht platform or design is tweaked, the result is not a custom superyacht. It is a customised superyacht at best!
Why does this matter? Well, it matters a great deal to us at Feadship as we only build pure custom motoryachts. Bespoke, one-off creations that start with a blank page and are built entirely and exclusively for the owner.